Brand Story
Handloom weaving has been practiced in our country for centuries and is a highly skilled art which requires years of tutelage, practice and experience. Historically, knowledge about this craft has been passed on through generations but the advent of technology and mass machine made products has diluted the appeal of this age-old craft.
The art of weaving has evolved over time and continues to remain relevant even today. ताना & बाना (or warp & weft) i.e. the yarns that run vertically and horizontally along the loom are interwoven in unique patterns of weaves by a skilled weaver to ultimately create a product that is inimitable, robust and assuring.
‘Kargha’ when literally translated means ‘handloom’, a complex instrument on which a cloth is hand woven by a skilled weaver. The handloom has in many ways woven the cultural heritage of our country through centuries.
‘The Kargha Story’ is an endeavor to bring to the forefront the tireless efforts of humble weavers and artisans and promote the country’s rich handloom heritage. Our unique collection of handwoven and utilitarian home products with their rustic and earthy appearance, matched with unique colors and unconventional textures are designed and crafted to transform living spaces.
'The Kargha Story' is the brainchild of its founder – Sanyukta Churiwala, who through this venture desires to hone her passion in the weaving craft to create a variety of uniquely designed hand woven home products in various combinations of colors, textures and yarn qualities. Prior to this, she has spent close to a decade working for large Indian and global retail fashion brands. Sanyukta is an alumnus of National Institute of Fashion Technology, Bangalore.
Our Commitment To The Grassroot
The inspiration for the brand and its products is deeply rooted to the weaving tradition in the country. With an unrelenting focus and commitment towards highlighting the richness of this age old craft, we strive to aid the holistic growth and development of the weaving community that form a core part of our production and supply chain. We work closely with different sets of weavers primarily based in Tier-II and III cities and towns of our country for manufacturing all our products. We aim to expose our weavers and suppliers to contemporary styles and trends in home and table décor products, thus giving an impetus to the weaving community to constantly innovate and align to modern consumer demands in this segment.
We are also focused on providing the necessary platform to the weavers’ kin and future generations to design and create innovative products that are aligned with the brands’ vision and ethos, thus ensuring financial security and aiding their professional development.
